Lan Cargo – Client’s Award Ceremony

About This Project

The Client

LAN Cargo is part of LAN Perú, d/b/a LATAM Airlines Peru, which is the national carrier of Peru and is based at Lima’s Jorge Chávez International Airport. LAN Peru is 49% owned by LATAM Airlines and a part of the LATAM group of airlines, which also includes LATAM Cargo, LATAM Airlines Ecuador and LATAM Airlines Argentina. LATAM Airlines Peru is the dominant operator with more than 70% of Peruvian market share. The airline operates a regional network of services to destinations in Peru and South America, and intercontinental services to North America and Spain.

The Challenge

Lan Cargo clients receive awards every year as a recognition of their trust and use of the company services. The challenge was to create a unique award ceremony that was fun and entertaining for the audience.

The Solution

We picked a theme based on the location of the event. The location selected was Huaca Pucllana, an archaeological site located in the district of Miraflores, Lima-Peru. It’s construction dates back to the fifth century, and was an important ceremonial and administrative location for the Lima culture.

Built with small adobe bricks wrought on a continuous base of blocks and remodeled during the three centuries of the Huaca existence, it offers a beautiful landscape for the exquisite Peruavian food restaurant that has been built next to it. This was the perfect place to host this event.

Our host for the evening was Christina Ysla, a famous and well known local actor who would play our Lan Cargo Shaman. He would call 3 different Inca gods through some ceremonies involving guests, and the gods would announce the winners.

I scripted and directed the following video clips, which would be part of the award ceremony. In these, Christian Ysla (our host) played the different gods.

Watch Me Direct the Filming!

These were filmed at Huaca Pucllana restaurant, both of which you can see in the background.

Watch the Event!

I also scripted and directed the sketch that was the connecting thread during the entire award ceremony.

Watch Me Directing the Event!

Category
Audiovisuals, Copywriting, Creative Director, Events