This was an event created to launch an internal communications campaign with the purpose of promote the company values. These graphic pieces were created around the star wars theme to promote the upcoming event and motivate employers to assist.
The concept of “the force” was changed into “the forces” to refer to the values that were going to be advertised.
Inspired by The Little Prince and Star Wars, I scripted and directed a sketch in which a young padawan was in search of the forces (values) and visits 4 different planets, each representing a different value. In each planet, the young padawan learned an important lesson in which he had to apply the assigned value.