The NICHD Awards Ceremony 2017

About This Project

Create a booklet cover for “The NICHD Awards Ceremony”


NIH/NICHD Eunice Kennedy Shriver National Institute of Child Health and Human DevelopmentĀ – Palladian Partners


Make the cover look different from last year’s cover, but still in line with their branding guide.

My Approach

First, I needed to do the research and find out what kind of designs they seemed to be inclined to pick. I looked over last year’s proposals, and payed particular attention to the one they picked from those proposals. I realized they liked clean and simple designs.

NICHD has a very strict and specific branding guide that tells exactly what you can and can’t do when using their abstract shape. It was clear they liked circles. Their branding guide indicated that the circular element could be repeated to create a pattern. So I decided to use it to create a pattern on the background. Additionally, they said that the individual pieces of the element could be used together or individually. Therefore, I chose to create a circle that would contain the main information, and then picked one of the half moon shapes to create my composition. To make it interesting, I made it so that the circle would cut on the spine.

Graphic Design